Humor, Art, Marketing

This Artist Hilariously Flipped The Script On These Sexist Ads

The results point out how ridiculous they are

Visual artist, Eli Rezkallah, created a striking series of photographs called In A Parallel Universe. In the series, Rezkallah explores the absurdity of sexist vintage ads by reversing gender roles. https://tonitails.medium.com/this-artist-hilariously-flipped-the-script-on-these-sexist-ads-43b9bbc0e5f6

The new images are created from mid-20th century ads by brands like; Hardee’s, Chase & Sanborn Coffee, and Lux liquid detergent.

Rezkallah told Emma Day of Emirates Woman,

“ Last Thanksgiving, I was visiting my family in New Jersey, and I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling ‘their womanly duties.’”